What automation looks like in practice
"AI" is an abstract word until it's pointed at a specific task. These are the situations we're most often called in for, and what we build for each.
The same questions, a hundred times a day
Where is my order. Do you have this in another size. Do you deliver to my city. A support agent handles these on WhatsApp instantly and passes anything unusual to a person.
- Order tracking answered from your own system
- Product and stock questions from your live catalogue
- Abandoned-cart and delivery follow-ups sent automatically
Orders arriving in five different formats
Some come by email, some on WhatsApp, some as a photo of a written slip. Instead of re-typing them, they're read, checked and pushed into one place.
- Order and invoice extraction from PDFs, images and messages
- Validation against your price list before anything is saved
- Daily summary of what came in, what's short and what's pending
A front desk that never goes to lunch
Appointment requests, reminders and rescheduling handled without anyone picking up the phone, with the calendar always up to date.
- Booking and rescheduling through chat
- Automatic reminders that cut no-shows
- Post-visit follow-up messages on a schedule
Documents nobody has time to read
Contracts, tender packs, policies and reports summarised and searchable, so the answer takes a minute instead of an afternoon.
- Ask questions across your own document library
- Summaries and key-clause extraction for review
- Draft replies and notes prepared for a person to approve
The Monday morning report
The weekly numbers pulled together from every source and delivered before anyone sits down — instead of a half-day of spreadsheet work.
- Sales, cost and stock views updating on their own
- Scheduled summaries to email or WhatsApp
- Alerts when a figure moves outside its normal range
Leads going cold in an inbox
Enquiries captured from every channel, sorted by how serious they look, and routed to the right person with a reply already drafted.
- Lead capture from web, WhatsApp and social in one list
- Automatic qualifying questions before a person is involved
- Follow-up sequences that run without being remembered
When we'd tell you not to automate
Automation earns its keep on work that is frequent, repetitive and rule-based. Some things aren't, and paying to automate them is a waste.
It happens twice a month
If a task takes ten minutes and runs occasionally, the build cost will never come back. Keep doing it by hand.
The process changes every week
Automating a moving target means rebuilding it constantly. Settle the process first, then automate it.
The judgement has to be human
Some decisions shouldn't be handed to a machine. We'll automate the preparation around them and leave the call to you.
Recognise your own week in any of these?
Tell us which one is closest. We'll come back with what it would take to fix it.